Property website homesales.com.au, the property arm of Australia’s number one automotive group carsales.com Ltd is reporting a significant uplift in support from real estate businesses across the country.
According to Rhett Dallwitz, General Manager of homesales.com.au, the number of agents signing up to the website's premium offerings has surged in response to industry changes.
"homesales.com.au has a lot to offer real estate businesses and we believe that many agencies are taking a fresh look at where they invest marketing dollars. We've seen a significant increase in support from agents Australia wide," Mr Dallwitz commented.
homesales.com.au is part of a network of 20-plus successful online brands including carsales.com.au. Its ability to leverage the audience and expertise of the carsales.com group is proving a drawcard to many leading real estate businesses.
The real estate industry has widely criticised steep advertising cost increases imposed by established players in the last month.
"There's a lot of emotion regarding rising costs in the segment. With this background, homesales.com.au's commitment is unchanged – to provide transparent, affordable marketing options that work," Mr Dallwitz stated.
"There are many real estate websites that have come and gone over the years but we believe our background, online experience and expertise puts homesales.com.au in a unique position.
"carsales.com ltd was built on challenging existing media models and homesales.com.au has benefitted from that experience in terms of growth," Mr Dallwitz stated.
"Our brands are unique in terms of their revenue models, audiences and presentation, but they succeed on one key factor – excellent return on investment. From an ROI prospective, we believe a homesales.com.au premium package is the best valued listing product in the market today," he said.
Ajay Bhatia, CIO of carsales.com Ltd and director of homeales.com.au stated: "carsales.com Ltd has no affiliation with existing media organisations.
"We are a standalone online business that leverages world-class technology that helps clients transact more quickly and more efficiently. In a rapidly evolving segment, we believe that this focus delivers real opportunity to our real estate industry partners.”
Mr Bhatia confirmed homesales.com.au is currently reinvesting 100% of all agent revenue into building brand awareness.
"Growing homesales.com.au is good for our existing customers, consumers and the sector in general. We're committed to growing our footprint in this space," he stated.