Top Chinese international property portal Juwai.com has signed a content-sharing agreement with China’s luxury shopping portal, VIP.com, which had US$1.7 billion in revenue last year. This agreement follows other recent agreements between Juwai.com and real estate networks Luxury Portfolio International®; idealista in Spain, Italy and Portugal; RE/MAX in Australia, New Zealand and Portugal and Raine and Horne in Australia and New Zealand.
The partnership will see the two companies cross-promoting one another and sharing content for Chinese luxury consumers. Luxury-oriented content from Juwai.com is appearing in the Luxury and Lifestyle Section of VIP.com, which is one of China’s most popular luxury channels.
VIP.com is the leader in luxury flash sales online and has a strong relationship with luxury consumers, with 70% of its customers returning for further purchases. Brands selling on the site include Burberry, Estee Lauder, Calvin Klein and Dolce & Gabana.
Vip.com accounts for about 70 percent of all online sales of clothes and shoes in China.On the New York Stock Exchange, Vipshop shares have gained 2,000% in value over the past two years, making it China’s highest-valued e-commerce stock.
Juwai.com has been the No. 1 website for Chinese buying property outside of China since 2011. It markets 2.4 million real estate listings in 53 countries to a monthly audience of 1.5 million. 82% of its users are mainland Chinese.
Juwai.com/luxe is the real estate portal’s premium property channel, where listings can be searched by lifestyle as well as location. Listings are promoted in Chinese social media, including huaban.com, China’s version of interest, digu.com and WeChat. Selected properties are also featured in luxury print magazines.
“That VIP.com approached Juwai.com to enter into this formal agreement is a validation of everything we are doing,” said Andrew Taylor, co-CEO of Juwai.com.
“As more Chinese venture overseas, luxury brands, luxury goods and premium housing are at the top of their list.
“Working with VIP.com, which is where China’s fashion-conscious consumers all shop, is a logical partnership for Juwai.com/luxe.”