Zillow today announced that MLSListings Inc. of Northern California has joined the Zillow Partnership Platform and will send MLS data directly to Zillow as often as every 15 minutes, ensuring that current, active listings are up to date, correct and in sync.
MLSListings Inc is the premier MLS for northern California. MLSListings specializes in the counties of Monterey, San Benito, San Mateo, Santa Clara and Santa Cruz. Approximately 16,000 real estate professionals in over 6,000 firms representing 28,000 square miles conduct business utilizing the MLSListings platform.
"We are excited to welcome MLSListings to the Zillow Partnership Platform," said Errol Samuelson, Zillow chief industry development officer. "This partnership platform enables us to offer home shoppers in the intensely competitive housing market access to the most comprehensive inventory of homes with the most up-to-date information. We welcome the opportunity to expand our relationship with MLSListings and its subscribers."
"We are pleased to participate in this partnership platform with Zillow to ensure our subscribers' listings have the benefit of both worlds; the immediacy and industry standards of the MLS coupled with the broadest marketing ability possible with Zillow," said James Harrison, president and CEO of MLSListings. "Having our listings displayed on Zillow is in the best interest of our subscribers, home buyers, sellers and renters."
Real estate agents from participating brokerages will be prominently displayed as the listing agent on all their listings, be able to receive leads directly from Zillow and have daily reporting access. Participating brokerages will receive attribution, branding and a link back to their website.