Realestate.com.au today announced a deal with APN News & Media’s publishing division Australian Regional Media (ARM), which will see realestate.com.au become the publisher’s exclusive online property partner.
The agreement will see realestate.com.au branding across residential property sections of ARM newspapers in Queensland and northern New South Wales.
This deal appears to be a similar one to that entered into by realestate.com.au and News Limited's suburban papers back in 2001 when News Limited (News Corp in Australia) rebranded the real estate section of all its suburban newspapers as "realestate.com.au". Interestingly this rebranding was part of the original deal that saw News Limited acquire 44% of the REA Group for just 8m in contra marketings and AUD 2.25m. Today that stake is worth a whopping AUD 2.5 billion.
REA Group General Manager Sales and Operations Arthur Charlaftis said the deal was a great result for realestate.com.au.
“We are delighted to announce this partnership with ARM. This is a terrific opportunity for realestate.com.au to extend its brand to a new audience and represents another exciting move forward for the business,” Mr Charlaftis said.
“Realestate.com.au is the country’s leading website for residential property - we are going from strength to strength. We are excited to share our broad range of property products and resources with ARM’s audience in Queensland and northern New South Wales.
“Advertising with realestate.com.au represents great value for consumers and our customers in these regions will also benefit from greater exposure to these markets,” Mr Charlaftis said.
ARM Chief Executive Officer Neil Monaghan said the partnership with realestate.com.au would significantly benefit both the local advertisers and communities that ARM’s newspapers serve.
“Our agreement with realestate.com.au will provide our real estate agency partners and our weekly audience of over 1.4 million people with access to the best local and national real estate information and opportunities through ARM’s print and digital products, as well as the largest national online audience through Australia’s leading residential property website. This is a great combination,” Mr Monaghan said.