ListHub, the leading distributor of U.S. property listings to U.S. publisher websites and provider of real estate performance metrics, has announced the launch of a free listing syndication education program, WiseAdvertise.
WiseAdvertise provides MLSs and their members with a strong foundation to make informed decisions about listing syndication. The program provides MLSs with the format and structure to have a productive conversation with members about syndication, and to raise member awareness about the sources of inaccurate information online, the broker's rights and choices in syndication, and the importance of performance metrics in online advertising.
WiseAdvertise is free to ListHub's MLS partners and members. It can be tailored for each MLS. Each program begins with a member survey to gather baseline information about the MLS community's knowledge and sentiments about syndication. Members are offered the course in a variety of formats, including a self-paced e-learning platform or webinar. Live instructor training also can be arranged. Course topics include online listing accuracy, lead routing and syndication choices, listing data protections, listing duplication and trumping rules, and measuring online marketing. Participants receive a certificate of completion. A follow-up survey measures the effectiveness of the program and helps determine next steps.
The Greater Las Vegas Association of REALTORS® (GLVAR) is the first multiple listing service (MLS) to participate in the program. Nearly a dozen other MLSs plan to roll out the program in the coming months.
"We believe that the WiseAdvertise solution respects our brokers' strong interest in remaining in charge of decisions that affect their listing data while it provides them with the information and knowledge to make wise decisions, which are in the best interest of and consistent with their specific business model for advertising their listings and capturing Internet leads," said Heidi Kasama, president of GLVAR.
Additional MLSs that plan to introduce WiseAdvertise education and training are: