Californian company Intuit QuickBooks will be West Bromwich Albion’s shirt sponsor for the 2014/15 season.
Intuit QuickBooks replaces Zoopla as West Brom’s shirt sponsor. The property website elected not to renew its deal, believed to be worth around UK£3 million per year, beyond the end of last season, in the wake of Albion player Nicolas Anelka’s controversial ‘quenelle’ gesture in December. Anelka, who denied the gesture was anti-Semetic, was subsequently banned for five games and fined UK£80,000 by the Football Association. He has now left the club.
Intuit QuickBooks, which specialises in providing business accounting software for small firms, is paying in excess of UK£1 million for the single-season agreement, according to the local Birmingham Mail newspaper.
The same newspaper said the club, which finished 17th in last season’s Premier League, narrowly avoiding relegation, are searching for a training kit sponsor for the first time.
“The fact we have been able to join forces with such an established global brand underlines the strides the club has been making in recent years,” said West Brom’s chief executive, Mark Jenkins.
“We are looking forward to forming a strong working relationship with Intuit QuickBooks.”
David Walsh, the marketing director of QuickBooks UK, added: “Making up more than 99 per cent of private sector companies and 60 per cent of private sector jobs, small and medium-sized businesses and entrepreneurship are a part of the nation’s DNA – and so is football.”