According to Comscore, Brazil’s ZAP property portal, has maintained its leadership in the month of May, with a rating increase of 3% and an increase of 7% in unique visitors compared to April.
Among the six major websites analyzed in this segment, ZAP was the only website to record a positive growth in the number of total visits, which was more than double of the second-place contender, thus reaching a difference of 60% of its main competitor.
The survey assessed over the last twelve months indicates that the portals on the real estate market showed an overall decline in December 2013, but they presented a recovery in January 2014. Since March, the frequency of visits to the ZAP portal has experienced a constant growth, securing the lead for ZAP.
In April, the difference between ZAP and the second place was 37%, and between ZAP and the third place it was 46%. In May an increase to 60% and 57% in the number of total visits was recorded.
In May 2013, the ZAP portal launched its app for Apple's smartphones, iPhone, and tablets, iPad, which quickly and interactively provides all the ads registered on the ZAP website (apartments, houses, flats, warehouses, commercial offices, land and rural properties), with a large differential: the app features the geolocation technology to make the search more accurate. The ZAP app is able to detect the exact location of the user and, thus, list all the offers available in the region, within a radius of at least two kilometers. In the same year, in August, the Android app was launched with the same features.
The tool also allows an access to social networks like Facebook and Twitter to share photos and information about the queries. Some new features were also included, such as: the email tool to exchange messages with the owners and estate agents, the possibility to trace a route to reach the desired place, the possibility to take photos and record videos and the full details of the desired property. To date, ZAP has recorded over 350,000 downloads of the Mobile App, which bumped the app to first place in the Lifestyle category shortly after its launch.
SOURCE: ZAP Imóveis
Edited by Gordana Davila