"SouFun's future relies on three platforms: China's leading real estate Internet and Mobile Platform, real estate and home furnishing Transaction Platform, and real estate Internet Financing Platform. SouFun's Internet and Mobile Platform will continue to provide searching, marketing, and listing services while SouFun's other two platforms will provide relevant transaction and financing products and tools based on our Internet and Mobile Platform," commented Vincent Mo, SouFun's executive chairman.
To support this new five-year plan, SouFun has been upgrading its whole technology infrastructure including its Internet and Mobile Platform. The adoption of a new flagship website Fang.com and its mobile APP is a key part of SouFun's new plan. The Company believes that the new and simplified address, Fang.com, will be much easier for Chinese users to remember and access, thereby improving SouFun's brand recognition. The new website logo emphasizes the concept of "Fang" (which means "home" in Chinese), signifying SouFun's commitment to strengthen its leading Internet and Mobile Platform, develop and enhance its Transaction Platform and Internet Financing Platform to facilitate users in searching, buying, selling, renting homes, obtaining financing assistances, and meeting their home furnishing needs.
Vincent Mo continued, "We are lucky that we bought the domain name Fang.com, which is a natural match of SouFun's core businesses with our users, members, and clients. SouFun will continue to focus on investing in our new plan, upgrading our services and products to facilitate property transactions, and provide financial services to address all needs of China's real estate market."