California-based SmartZip Analytics, the leader in SaaS-based predictive marketing technology recently announced that it has raised $12 million in Series B funding. Crest Capital Ventures led the round with participation from previous backers Claremont Creek Ventures and Intel Capital.
Below is the original press release:
PLEASANTON, CA–(July 23, 2014) – SmartZip Analytics, Inc., the leader in SaaS-based predictive marketing technology, today announced that it has secured $12M in a Series B financing round. The round was led by Crest Capital Ventures of Houston, TX, with participation from existing investors Claremont Creek Ventures and Intel Capital. The additional funding will help SmartZip accelerate product development and aggressively expand sales and marketing to strengthen its position as the leader in analytics-powered marketing automation solutions that help businesses more efficiently acquire new customers. While SmartZip has gained rapid traction in the real estate industry with its SmartTargeting offering, it has plans to expand its technology to other industries looking to optimize marketing spend and grow revenue.
The new funding comes on the heels of a number of recent awards and accolades for SmartZip, including the acceptance into the 2014 class of REachTM, NAR’s technology accelerator program, winner of the 2014 Red Herring Top 100 North America award and finalist for the 2014 Inman Innovator Awards.
“We are thrilled to be backed by Crest and excited for what lies ahead for SmartZip with this new infusion of capital,” said Avi Gupta, president and CEO of SmartZip. “For the last five years, we have been blazing the trail on making big data and predictive analytics actionable for the real estate industry, and this funding will enable us to capitalize on the vast market opportunity in front of us.” SmartZip’s SmartTargeting solution is the leading practical application of predictive analytics technology for real estate professionals and companies, helping them identify their best home seller prospects and connecting with such prospects through precisely targeted marketing campaigns across digital, social and traditional channels. This type of technology not only optimizes marketing and sales efforts by targeting “most likely” customers, but also delivers insight and knowledge about people that help guide conversations and unveil “triggers” that could lead to a transaction.
“Any business can be rewarded from data-driven strategic marketing,” said Jason Woods, president of Crest Capital Ventures. “SmartZip is at the forefront of applying predictive analytics technology to help real estate businesses increase market share and improve ROI. We are impressed with what SmartZip has accomplished to date, and excited to be part of their future as this technology is sure to become a mainstream application for businesses of all kinds.”
About SmartZip Analytics, Inc.
SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing, SmartZip’s flagship product, SmartTargeting, helps agents identify and connect with their best prospects in any neighborhood across the U.S. Coming in Fall 2014, SmartZip will unveil a new product, SphereTargeting, which will help agents also capture transaction opportunities from their existing sphere of influence. In addition, leading national real estate companies, including realtor.com®, homes.com, ZipRealty.com and others, rely on SmartZip’s best-of-breed analytics for their online businesses.
SmartZip is backed by Intel Capital, Claremont Creek Ventures, Javelin Venture Partners and now Crest Capital Ventures, and headquartered in Pleasanton, CA. For more information about SmartZip, please visit www.smartzip.com or call 888.402.7960.