VivaReal, Brazil’s most visited real estate website according to Hitwise Experian and Rossi, one of the country's largest homebuilders, joined forces to launch the first campaign to promote real estate using a telepresence robot from Double Robotics.
The campaign, identified as, Robot View, was the first time a Brazilian homebuilder provided buyers access to a decorated model apartment via a remotely controlled robot. Buyers virtually visited the show room for the apartment complex located in the city of Barueri in the state of São Paulo. Potential clients were able log on and control the robot equipped with a camera directly from their computers. The virtual visit took place on July 29th and 30th. A real estate agent accompanied the robot to answer any questions.
VivaReal is a leader in bringing new technology to the real estate market in Brazil via partnerships with key customers. “We participate in international events to learn about the best practices worldwide helping us to present new ideas to our clients. We are squarely focused on advancing the sector. Aside from the robot, we have demonstrated how companies can use Google Glass and work with drones in their business. We don’t see technology replacing real estate professionals, but rather enhancing the work they do. We are a firm believer that leading companies need to embrace the changes in the market,” explains Rodrigo Iannuzzi, Vice-President of Marketing at VivaReal.
According to Marketing Director at Rossi, Marcelo Dadian, innovation is a fundamental part of their business. “Rossi is always looking for creative and innovative ways to delight our clients and facilitate the process of finding real estate,” affirms Dadian.
Real Estate Agent: "First off, my name is Pamella and I will accompany you on your visit. To operate the robot just use the arrow keys on your keyboard to go right to left, back and forth."
Speaker: "Rossi Residencial and VivaReal present 'RobotVIEW', the first guided visit to a decorated apartment using a robot. That's right, a robot!"
"Let's check out how it works: whoever visits the site is able to control a robot located in the Rossi new development 'Mais Parque da Lagoa'. Using the keyboard on your computer or tablet, the client remotely visits the apartment, accompanied by a real estate agent. The entire apartment could be seen in detail, and the client is able to get a good idea for it, without ever leaving their home."
RobotVIEW: Rossi, in partnership with VivaReal and the agency, Today - using the most modern technology so you have the best experience.
Project name: Robot View
Creative director: Elisa Gorgatti
Art director: Caio Scaff
Editor: Marconi Filho
Support: Adilson Batista, Flávia Rodrigues
Client: Marcelo Dadian, João Harter
Technology production: Tesla
VivaReal connects buyers and sellers with the property of their dreams providing access to over 2 million homes and apartments for sales and rent across Brazil. VivaReal.com.br receives over 7 million visits a month. The company has 14 offices around the country.