To coincide with Homeless Persons’ Week, the operator of Australia’s most well-known address in property, realestate.com.au, is throwing support behind the cause to help tackle one of Australia’s most complex social issues.
In Australia the numbers of people experiencing homelessness for the first time are increasing, with recent reports suggesting that one in 200 Australians are homeless, putting pressure on limited emergency relief support services.
realestate.com.au is one of a number of organisations seeking to make a difference, developing a number of initiatives designed to provide support to Australians impacted by homelessness.
REA Group Interim CEO Peter Tonagh said the issue resonated strongly within the business and employees had driven the development of a program designed to provide immediate and tangible benefits to individuals and families affected by homelessness.
“The whole organisation, across every function, has mobilised behind this cause and I’m very proud of the steps we’ve taken to make a measurable contribution.
“Recognising that many people impacted by homelessness have access to the internet via their mobile phone, members of our team developed a concept for an online portal at one of our ‘Hack Day’ events, which bring new ideas to life. This project was taken up by our technology team and they have developed a comprehensive online directory which uses current location information to connect people to food, nearby shelters and emergency services.
“We’ve continued to evolve the prototype, partnering with News Corp to further develop the concept and explore opportunities for its application within the homeless sector.
“I’m delighted we will be taking a beta version of this initiative to key organisations across the community, government and corporate sectors in the coming weeks. We hope to assess interest in collaborating on the project as part of a united approach to addressing this national issue,” said Mr Tonagh.
REA Group General Manager People and Brand Simone Carroll said the whole-of-organisation support for the issue of homelessness reflected the community-oriented culture of the business.
“Over recent months, we’ve been developing a Community Sustainability Program which has focussed our community giving around issues that matter to our people.
“In addition to the development of the online directory, our commitment to the issue of Homelessness includes supporting The Big Issue Homeless Women’s Employment Scheme as well as STREATs national fundraising event Sleepless in September on the 19th of September,” said Ms Carroll.
Homeless Persons’ Week runs from 4 – 10 August 2014. For further information please click here.
 Salvation Army Economic and Social Impact Survey (ESIS) 2014