According to the Property Observer, since Australia’s REA Group registered realestate.com.au back in 2002, Application for Trade Mark 904039 REALESTATE.COM.AU, the move ruffled some feathers in the real estate realm, and it caused for the Real Estate Institute of Australia (REIA) to request that the REA Group withdraw its application, stating that this move could affect other companies’ ability to use the term “real estate” in their names.
“Given recent media reports about REA Group, their timing with this latest move to register realestate.com.au could hardly have been worse,” said REIA president Peter Bushby.
“REIA encourages competition through quality service delivery. REA once again appears to be making a technical grab for control of those things that belong to the industry at large. It has in the past tried to prohibit others from using the words “real estate” in their domain names.”
In 2010 the REA Group filed a lawsuit against realestate1.com.au, claiming it attempted to benefit from the reputation of its popular real estate portal, realestate.com.au.
The argument which REA presented at the Federal Court was that, realestate1.com.au had presumably been misleading and deceptive.
Bushby noted that ABS data in June of last year found 35,019 real estate businesses operating in Australia, with a significant portion using the words “real estate” as part of their branding.
In a poll conducted by the Property Observer, asking participants for their opinion on the matter, an overwhelming majority of respondents agreed that REA Group should withdraw their trademark application for "real-estate.com.au."
The above article was sourced from Property Observer.