Following the success of its previous TV campaigns, Zoopla returns to the small screen this week with an updated version of its popular ‘Smarter’ advertising campaign. The campaign aims to capitalise on and maintain the impressive brand awareness for Zoopla which is currently at nearly 80% amongst all GB adults*.
The new TV campaign will run alongside the ongoing comprehensive national outdoor poster advertising that has been running for the last 6 months and will bring to life the experience of searching for property on Zoopla. The advert showcases the wide range of useful local information and data available such as proximity to transport links, school performance stats and local area ratings, all of which help users find their ideal home.
In addition to highlighting the tools and services available on Zoopla, the advert specifically targets the savvy mobile user encouraging them to download the free Zoopa app and search for property on the move. The TV campaign will run across national channels with numerous key spots across Sky Atlantic, More 4 and Fox.
Alex Chesterman, Founder & CEO of Zoopla said, “We are delighted to be back on TV during what is traditionally one of the busiest periods for the property market. Our latest TV campaign, with an emphasis on mobile, is designed to further increase traffic to Zoopla and deliver even more enquiries and exposure for our agent and developer members.”
*Source: July 2014 Omnibus Survey (Harris Interactive)
SOURCE: Zoopla Property Group