The new campaign was created by JWT and targets nervous newbies to help them overcome the fear of property related decision making. It drives home the key advantages of CommonFloor.com like exhaustive choices, accurate information, deep insights, easy-to-use tools and innovative technology. It also showcases how CommonFloor.com’s features like Verified Property Listings, Map Search, Direct Call to the Property Owners (available on mobile app) and even a Virtual Tour of the Property can empower every consumer. Over and above TV, the campaign will run across other media like print, outdoor, digital, cinema and radio.
Sharing his views on the launch, Sumit Jain, Co-founder and CEO, CommonFloor.com, said “This is a major milestone in our journey. As a company we have come this far without a large scale marketing push, so I can only imagine how inspiring our growth trajectory will be with a campaign of this magnitude. This endeavour is the work of some of the brightest and most sought after talent in the industry. I am thus certain that this will take our organization to the next level.”
Vinayak Warke, VP- Marketing, CommonFloor.com said “We are very excited to launch our first TVC. At CommonFloor.com, our focus has always been on empowering people to realize their property dreams. The objective of this campaign is to highlight the problems faced by property seekers and how CommonFloor.com addresses this through a fearless and informative experience, leading the user to an easy and effective property decision.”
Adding further he said, “The campaign focuses on increasing brand awareness of CommonFloor.com and also showcases our mobile app that is available across all three platforms – Android, iOS and Windows. We are sure that our mobile app will enhance the property search greatly.”
Sharing his thoughts on the strategy and creative idea of the campaign, Senthil Kumar, National Creative Director, JWT said ”The Creative Idea of HOUSE HAUNTING versus HOUSE HUNTING leaps straight from the consumer insight that finding a dream house can become a nightmare. We translated this insight literally in form of a very comic Eighties Indian Horror Movie flick narrative that makes the spot something you’ll surely watch out for. The TVC shows the crazy story of a couple who end up House Hunting in an unknown location with a ghost for a house owner. It then shows how the smart husband saves the day by using the CommonFloor mobile app. The execution is true to the Eighties Indian Horror Film style that will make every viewer laugh out loud. I am also sure that when it comes to House Hunting, it will make viewers remember India’s biggest and most trusted online real estate portal CommonFloor.com.”