Doorsteps® Swipe(SM), the award-winning, real-estate search app, now helps people easily find a residence to rent anywhere in the U.S. using iPhone® or iPod touch® mobile devices. The new version of the Doorsteps Swipe app lets renters and homebuyers collect appealing residential listings and learn their preferences for price and amenities via an interactive summary updated in real time based on how a person uses the app. It displays amenities and information about local schools, pet policies and other data and sends new listing alerts that match a person's most recent Swipe search criteria.
The Swipe app is powered by realtor.com®, the leader in providing consumers the most accurate U.S. residential listings online.* Doorsteps and realtor.com® are operated by Move, Inc. (NASDAQ: MOVE), a leading provider of online real estate services.
"A large number of renters are on the cusp of buying. Our goal is to address their needs as renters today, and also in the future when they are ready to purchase, using the same Swipe app experience," explains Michele Serro, Doorsteps' founder. "Our user interface creates two-way, behavioral communication between a person and the app. Not only does the Swipe app find listings, it informs consumers about their search preferences. We are looking to wrap a textbook in a piece of chocolate cake. We want renters and soon-to-be-buyers to learn what they like in a fun way – like a game."
Expanding the Doorsteps Swipe app to renters nationally opens online real estate listings through the app to more than 66 million 20 to 34 year olds in the rental market, according to the U.S. Census.
Using the Doorsteps Swipe app, consumers may toggle between viewing properties for sale, distinguished with a teal-colored design, or for rent, distinguished with an orange-colored design, and browse active, accurate listings from realtor.com® that are refreshed every 15 minutes. Consumers can choose to search their immediate area based on GPS location, or choose the Swipe app's exploratory "surprise me" option if they are not sure where they would like to look, or if they are curious what their money might buy elsewhere. Alternatively, consumers may manually circle an area to search.
The Swipe app differs from other search apps because a user initially only has a photo and street address of a residence to decide if they want to learn more. If the consumer likes an image, a double tap on the photo reveals the property's other images and complete listing information. Give the photo a thumb up, or swipe to the right, indicating a "like," and the residence is logged for future viewing with the option to learn more about that listing or share it via e-mail or social media channels. A swipe to the left, or a thumb down, eliminates the residence from a consumer's consideration. After a couple of swipes, a user gets feedback about likes and dislikes. Doorsteps.comusers also may connect their Doorsteps Swipe account with their Doorsteps.com account to improve their experience even more.
By designing a product with an interface that presents only the crucial information early-stage renters and buyers seek, Doorsteps opens online real estate listings search to a broader market. Fifty-one percent of renters of all ages want to someday own their own home, and 57 percent of renters, ages 18 to 34, yearn for homeownership, according to the Fannie Mae National Housing Survey of June 2013.
* "Most accurate" claim(s) pertain to the accuracy of for-sale home listings, are based on comparison with other national listing portals, and are based on the greater frequency of listings updating on realtor.com®.
Doorsteps® is operated by Move, Inc., (NASDAQ: MOVE), a leading provider of online real estate services, Doorsteps helps consumers decide whether to buy, how to get ready faster, and then make the smartest possible choices along the way. This process is designed to produce more confident, more qualified homebuyers. The Doorsteps.com website offers a platform for buyers, agents and lenders. Doorsteps was founded in 2012 byMichele Serro, a former design consultant fascinated with finding better, more human-centered ways to harness technology to support people through major life events. www.doorsteps.com.
About Move, Inc. and realtor.com®
Move, Inc. (NASDAQ:MOVE), a leading provider of online real estate services, operates realtor.com®, which connects people to the essential, accurate information needed to identify their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website for the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via all types of computers, tablets and smart telephones. Realtor.com® is where home happens. Move's network of websites provides consumers a wealth of innovative tools and accurate information including Doorsteps®, HomeInsight(SM), SocialBios(SM), Moving.com™, homefair(SM), brokerages by providing many services to grow their businesses, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreet(SM); as well as many free services. Move is based in the heart of the Silicon Valley — San Jose, CA.
REALTOR® and REALTOR.COM® are trademarks of the National Association of REALTORS® and are used with its permission. These and all other trademarks used in this work are the property of their respective owners. iPhone®and iPod touch® are trademarks of Apple Inc.