Following its successful IPO in June, Zoopla Property Group Plc (LSE:ZPLA) (the “Group”), the digital media business and operator of leading UK online property portals including Zoopla and PrimeLocation, announces its first Interim Management Statement based on performance of the business period from 1st April 2014 to 31st July 2014 (the “Period”).
The Group has continued to experience strong growth across all areas of the business including record levels of traffic to our websites and mobile apps with 45.5m average monthly visits during the Period, an increase of 34% compared with the previous year. Mobile devices now account for over half of our monthly visits, up 86% over the past year, as consumers use the Group’s services to search and research the property market at work, at home and on the move.
Our innovative approach, ongoing marketing activity and investment in our brands and platform continue to deliver results. During the Period, we have developed further tools and services on our platform to both help our users find their next home and our customers market their listings more efficiently. Recent product additions include the ability for users to search for property by travel/commute time, the launch of our commercial property channel and enhanced back-end tools for our customers.
The number of advertising members has grown by 6% over the past year to 19,535 members of which 16,460 are UK agency branches, 2,637 are new home developments and 438 are overseas agency branches. Growth in average revenue per advertiser (ARPA) over the Period has been consistent with our expectations.
With the continuing increase in consumer engagement on our websites and mobile apps, our planned promotional activity and the demand that we are experiencing for our products and services by our members, we remain confident of delivering on our full year expectations.
Alex Chesterman, Founder & CEO of Zoopla Property Group Plc said, “Following on from a successful IPO, our first Interim Management Statement as a listed company reports record growth in audience across the Group as the UK housing market recovery continues in line with the improving overall economic environment. We continue to provide an excellent value proposition for our customers given the leads we generate for their property listings and exposure we generate for their brands. Our focus remains on building our brands and business and providing the most useful property resources to consumers along with being the most effective partner for property professionals across the UK.”
SOURCE: Zoopla Property Group Plc