The Ray White Group announced that it has signed a strategic partnership agreement to market all of its residential, commercial and rural real estate listings in Australia, New Zealand and Indonesia in the Chinese language exclusively on Juwai.com, the No. 1 Chinese international property portal.[i]
This is a significant strengthening of the existing ties between Ray White and Juwai.com. Besides tying Ray White exclusively to Juwai.com, it provides every Ray White office with extra tools to service their vendors, including upgrades to their listings and branding, advertorials, feature properties, email direct marketing, professional translation and Chinese-language brochures, websites and mobile websites.
Juwai.com now has Chinese-language marketing partnerships with each of the four largest real estate networks in Australia and New Zealand to be the exclusive portal marketing their listings in Chinese. Ray White has the largest network of offices in the region.
Brian White, Joint Chairman of the Ray White Group, said: “This agreement makes Juwai.com our exclusive Chinese partner, and will lead to new transactions and better outcomes in Ray White offices across the country.
“With 1.5 million users, Juwai.com has the biggest audience and has been the market leader since 2010. Baidu, China’s search giant, gives Juwai.com a page rank of 4, but gives myfun.com.au and soufun’s international property website together a combined page rank of only 2.[ii]
“Vendors now know that, when they work with Ray White, their property is marketed on the leading website in China, so that no stone is left unturned in getting the best possible price.”
Andrew Taylor, co-CEO of Juwai.com, said: “Ray White is Australia’s largest real estate network, so we now are the exclusive Chinese partner for all four of the top networks in Australia.
“This is another example of Ray White’s innovative leadership in the real estate industry.
“Juwai.com delivered leads to the value of more than $3 billion dollars to Australian agents and vendors in the first half of 2014.
“While the majority of our consumers are in China, a significant share of leads we generate for Australian property comes from Chinese speakers residing in Australia.
“Australia is the second most popular country in the world for Chinese buyers on Juwai.com, after the USA. The UK, Canada and Germany follow on in third, fourth and fifth places."
More Information on the Agreement
The Ray White network’s listings will go live on Juwai.com as of 1 September.
In addition to the basic package, Juwai.com provides every Ray White office with extra tools to service their vendors, including upgrades to their listings and branding, advertorials, feature properties, email direct marketing, professional translation and Chinese-language brochures, websites and mobile websites.
About the Ray White Group
Established in 1902, Ray White has evolved into Australasia’s most successful real estate business, with nearly 1,000 individual offices across Australia, New Zealand, Indonesia, India, Malaysia, Papua New Guinea, China, the Middle East and Atlanta, USA. Last year, Ray White sold over $30 billion worth of property. Ray White is still family-owned and spans residential, commercial and rural property as well as hotels, marine, home loans, property management and property funds investment.
Juwai.com is the No. 1 Chinese international property portal. Juwai.com helps Chinese consumers make informed purchase decisions, and real estate agents grow their businesses. The company is headquartered in Shanghai, with additional offices in Hong Kong. For info or to advertise: http://list.juwai.com
[i] Source: aizhan.com and alexa.com.
[ii] http://seo.chinaz.com, as of 5 July 2014