Established in 2008, Airbnb has been used by millions of guests worldwide, trading in standard lodging for memorable stays in unique homes, like tree houses, castles and even yurts. Airbnb prides itself in not being a cookie cutter, generic company.
Airbnb claims to have created a movement, and with the introduction of their new website and logo - substituting the original bubble-like blue and white logo which was created in just a couple of hours - they feel that it's time for the company’s symbol to reflects their shared identity.
Since the Airbnb experience is too diverse and distinctive to be represented by a traditional logo or a one-size-fits-all shape, they have decided to hand it over to its users, allowing them creative control.
Airbnb encourages hosts and travellers to sketch a variation of their logo... paint it, insert a penguin on it, the sky is the limit and add it to their Airbnb profile. So we did. Here is our attempt at expressing our creativity through the Airbnb "upside-down heart,” symbol of belonging anywhere, or as it’s been nicknamed by the company, the Bélo.
Once created, the symbol can be printed on mugs, thank you cards, souvenir stickers. The idea is, you create Airbnb, and now it’s yours to share. What a wonderful way of engaging its members and enabling them to form part of its online community as diverse as an intricately woven tapestry.