Homehound announced today that it will be expanding its reach by offering corporate level premium marketing solutions to real estate groups that will encompass their entire digital network. Homehound is one of three consumer facing websites that sit within the Independent Digital Media network. Other sites within the network include Primped and The Knot which is Australia’s most visited wedding website. Both of these sites have large targeted audiences and are partnered with major digital networks.
By opening up this network to real estate agents that are listing on Homehound, we are able to increase our reach significantly. Increasing traffic from 300,000 unique visitors per month on Homehound to in excess of 750,000 per month on the network of sites. This integrated network approach further helps Homehound to differentiate itself from its competition and provide incremental marketing reach to its subscribers. No other real estate network in Australia has this differentiated audience and believe it or not, it is one that is very relevant to real estate and the future generation of property investors. Corporate level subscribers to Homehound will have premium access to this network via banner advertising, email database promotions and social media engagement.
A recent survey of The Knot wedding website database found that 28% of newly married couples are looking to move homes in the preceding 12 months and of this number over 62% are looking to buy. A further 21% are unsure if they want to move properties. We are giving our subscribers the ability to target this audience directly through a number of cross promotional channels within our network. Further to this, the average age of visitors to these sites is between 28-35 which allows us to target the next generation of property investors, home-occupiers and ultimately property sellers which will allow agents to target new property listings. Primped is also a relevant network as 37% of our audience are females in management level positions and 39% earn over $60k per annum.
The first step in us delivering greater reach and value for our customers was to look at internal synergies and efficiencies. Now that we have opened our entire network up to our Homehound customers we continue to be focussed on delivering results, developing innovative new solutions and increasing our brand recognition with consumers.
Homehound is one of Australia’s longest running real estate portals, providing a free listings alternative for agents to market vendor properties. Homehound has over 4,000 agency offices and 20,000 agents listing a currently active total of 150,000 listings. Over the 10+ years Homehound has been in operation over 5m+ properties have been listed. Homehound is owned by IPMG, Australia’s largest privately owned marketing communications group.