The USA's Estately has launched Flip, a new browsing feature for its mobile app, TechCrunch has dubbed "A Tinder for real estate."
When it comes to real estate apps, Estately is on par with bigger name sites Zillow and Redfin. With the launch of Flip, however, Estately appears to be trying to differentiate itself from the competition by focusing on user satisfaction, engagement, and sheer entertainment value.
The buzz surrounding Flip stems from the Tinder-esque swipe feature built in by developers, which allows users to banish certain real estate listings while browsing for homes.
"To be fair," writes TechCrunch's Frederic Lardinois, "Zillow and Redfin and most other competing apps also give you the option to hide homes from your searches, but none of those are as much fun and satisfying as using the new Flip feature in Estately's app."
Keeping in mind that about 50 percent of Tinder users are over the age of 24, Estately is hopeful Flip will allow the company to tap further into the first-time-home-buyer demographic – 30- to 32-year-olds, TechCrunch notes.
Instead of dumping potential Tinder hook-ups off the screen, Flip makes it easy for Estately users to quickly drop unattractive home listings from their search. "It's such an efficient model for home buyers, Estately co-founder and CEO Galen Ward told TechCrunch. "You know you don't want the home, so why see it over and over."
In a press release, Ward added, "[Estately] realized that flipping is the modern News Feed. [Swipe features] help people quickly narrow down an overwhelming list to find their dream home."
Users will also have the option of saving their Estately listings they have their eyes on. As soon as a listing is saved, users will start receiving price and status notifications about the property, as well as information pertaining to upcoming open houses, GeekWire reports.
This article first appeared in BostInno
The image is courtesy of TechCrunch