The trends of recent years show a dramatic increase in the adoption of internet-based services worldwide, and South African consumers have been following suit. From news, to banking, shopping and property searching, South Africans are turning to the web for a multitude of purposes, and some big brands are emerging as leaders in the online space.
Remarkably for the property industry, the statistics have shown that for the first time, a property portal, Property24.com, has been ranked as the 24th largest website in South Africa. PrivateProperty, the number 2 player in the market, is ranked number 49. This is based on recent country rankings from SimilarWeb.com (as at August 2014, www.similarweb.com/country/south_africa). Perhaps an even more impressive is that when analysing only locally owned sites, Property24.com is ranked No 9, convincingly outperforming all other competitors in the South African real estate market.
While it remains unsurprising that big names such as Google.com, Facebook.com, YouTube.com and Wikipedia.org fill the top spots, Property24.com’s ranking finds it ahead of some big players in the online environment, including Amazon.com, Supersport.com Mweb.co.za, Instagram.com, Iol.co.za and Takealot.com in South Africa.
JP Farinha, the CEO of Property24.com says, “It’s an incredible achievement, both for Property24.com and the real estate industry. It is also affirmation that we are giving consumers the tools and services they need online, as well as it being motivation to continue working toward achieving even greater things.”
It’s no wonder that estate agents who are embracing online marketing strategies are seeing the benefits of the real estate industry’s move to online technologies. The success seen by Property24.com is an indicator of the widespread adoption of such tools as well as the consumer demand for mobile options, and the opportunities remain endless if the real estate industry continues to follow in these footsteps and forge new paths with the dynamic technology on offer.