easyProperty, the new online estate agent from easyJet founder Sir Stelios Haji-Ioannou and property entrepreneur Rob Ellice, has announced today its landlords’ properties can be marketed on the leading property portals in the UK, PrimeLocation and Zoopla. The combined portals now attract over 45m visits per month.
The partnerships will allow private rental properties, listed on easyProperty.com, to go live on the major search portals from September 15th. Landlords will be given the freedom to decide how long they want to market their properties on portals, to suit their budget and requirements, using easyProperty’s ‘pick and mix’ system. In the near future, landlords will also have access to enhanced portal services such as premium listings.
Robert Ellice, CEO of easyProperty, comments: “Over 95 per cent of UK property searches originate online. These portals are a key marketing tool for all estate agents and it is critical that our landlords can also access these channels.
“The development of strategic business partnerships is a significant part of a substantial marketing effort. In the coming months we will be pushing our own brand marketing, coupled by a high profile blue chip partnership campaign, which will significantly increase web traffic to easyProperty.com”