Zoopla Property Group is about to launch its biggest ever national radio campaign across over 40 radio stations in a partnership with Global Radio. The news comes as ZPG is also reporting record lead levels being sent to its members from its websites.
The new radio campaign which will run for the next 6 months will encompass both the Zoopla and PrimeLocation brands and includes sponsorships, advertisements and competitions across the Global network of stations including Capital, Heart and Classic FM.
And in a sign that the market is hotting up following the summer break, ZPG has set multiple new records for traffic and leads across its platform over the past couple of weeks. The record lead levels are a positive sign of things to come in the property market as portals provide a leading indicator of consumer activity and appetite to transact.
Alex Chesterman Founder & CEO of Zoopla Property Group said: “We are delighted that we continue to grow our market share and set new records of performance for our customers. And we are very excited about our new marketing initiatives including the radio campaign set to launch imminently.”