The model was relatively simple – a common website build by a centralized team would be launched in each market under the brand “Lamudi”. This would be complimented with on the ground teams in each of the target markets focusing on industry sales and marketing as well as PR. The objective being to build a flexible platform that could be used to quickly scale across countries and thus leveraging economies of scale. Entering these emerging and early stage markets would give the company the best chance of success.
In the year since launch, the business has delivered strong results and in some markets, has achieved a market leadership position.
In an exclusive interview with Property Portal Watch, Paul Hermann, the Co-Founder of Lamudi said “We see leadership as not just the number of visits to our sites but also as the number of listings we have on each site. We are pleased to say that in a short time we have been able to achieve a leadership position in a number of markets in Africa as well as in Asia.”
Lamudi now has sites in 28 different markets with the majority of them in Africa and Asia and is expanding further.
Paul will be presenting at the Property Portal Watch Conference being held in Barcelona from the 1stthrough 3rd October. You can hear Paul talk about the underlying strategy of Lamudi, the well they are going in each market and the lessons they are learning.
Over 250 C-Level managers from around the world will get together in Barcelona to look at the major issues impacting their businesses. Register before the end of Friday, 5th September and save over 20% off the full conference pricing.