ZAP, one of the leading property portals, las launched its newest product, the "Map of Prices". It is a tool available on the website www.zapimoveis.com.br that can identify the estimated value of any apartment in buildings, which, at some point in its history, has placed a unit for sale on the website.
To find these values, an interested person only needs to enter the address of a particular building in the "SEARCH" field for "Map of Prices" can report not only the value of an apartment at that location, but can also present the image of the building searched.
This mechanism of identifying prices of apartments is only possible thanks to the ZAP database, which has updated the values of all properties already announced over its ten years of existence, using as a correction the FipeZAP Index.
"It is an extraordinary tool because it will help the closest possible pricing of the properties for both the buyer and the seller of the apartment", explains Eduardo Schaeffer, CEO of ZAP. "Besides disclosing to people how much your property currently worth, this tool serves as a basis of strategic information to any Real Estate sector in Brazil", he adds. Schaeffer explains that the "Map of Prices" already exists in other countries, always offered by major online ads platforms, whose database is as robust and traditional as ZAP´s.
ZAP was fully acquired by Grupo Globo in December 2012 and has grown on a yearly basis, thus implementing a project that will become one of the major real estate websites in the world.
In addition to gathering the largest and most qualified number of offerings, ZAP stands out for offering different solutions and information for anyone who wants to rent, buy or sell. Highlights include mobile apps that, depending on its geolocation, allow users to find real estate for sale in the region where the person is located. In partnership with Fipe, ZAP also produces the "FipeZAP Price Index and Real Estate Announced" - the main index of real estate prices in the Brazilian market.
In 2014, ZAP started a new stage of its ambitious project of expanding the business, and now has 16 regional offices throughout the country to allow contact with real estate advertisers and other clients of the website. These initiatives demonstrate that ZAP is an international benchmark for the real estate sector, with the largest amount of rents and sales of registered properties in Latin America.