HomeAway has announced the distribution of more than 115,000 vacation rental listings on the U.S. version of Expedia.com. The expanded listings are a continuation of the partnership between HomeAway and Expedia, announced in October 2013, which added approximately 10,000 vacation rentals to Expedia.com as part of a pilot distribution strategy.
Vacation rental property managers and owners using HomeAway’s pay-per-booking (commission-based) listing model may now also choose to advertise their properties on Expedia.com. HomeAway plans to extend distribution in the future to include subscription-based listings.
The expanded relationship enables vacation rentals listed on HomeAway sites to increase exposure to the more than 13.4 million visitors searching for accommodations on Expedia.com each month. In turn, families and groups searching for accommodations on Expedia.com will be introduced to more choice and variety by having vacation rentals to consider for their next trip.
"We’re very excited to have Expedia as the cornerstone partner for a network that will enable vacation rental owners and managers to reach travelers who typically book accommodations on large online travel sites," says Brian Sharples, HomeAway co-founder and chief executive officer.
“The demand for vacation rentals in today’s travel market is clear and we think it complements our existing business,” says Laurens Leurink, president of lodging for Expedia, Inc. “We’re thrilled to continue our work with HomeAway. They are a great example of a partner that allows us to expand the breadth and depth of our offerings, giving Expedia travellers more choices and thus improving their overall experience.”
HomeAway vacation rental owners and property managers who opt in to the Expanded Distribution Network, which includes Expedia.com, will continue to manage their listings seamlessly from the same management tool HomeAway currently provides. Listing on Expedia.com via the Expanded Distribution Network adds no upfront cost to the owner or property manager. Owners and managers pay the same ten percent commission as they would through a pay-per-booking transaction on HomeAway.com, excluding the cost of credit card processing.
Meanwhile, property managers and owners continue to have the opportunity to reach Expedia travellers by partnering directly with Expedia. Doing so would be complementary to distribution via HomeAway, and would maximize bookings by listing across various Expedia, Inc. owned websites instead of only Expedia.com.
HomeAway shared the announcement this morning to more than 500 property managers in attendance at RezFest, the vacation rental industry’s premier technology and networking conference, being held in Nashville this week.
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