Porch.com, one year old this week, is the home improvement site that is free for homeowners and professionals. It has over 1.5 million professionals and over 120 million projects, and enables homeowners to make smart home improvement decisions by giving them the services they need to find the right professionals, get inspiration, and manage their home. Porch helps professionals grow their online presence and business through a variety of analytics, services, and jobs.
The First 365 Days of Porch
First year milestones for the Seattle-based company included:
"When we went live 365 days ago, our #1 priority was to make it easier than ever for a homeowner to find the right home improvement professional," said Matt Ehrlichman, chief executive officer of Porch. "Through our unique data-driven approach and our ability to aggregate information on 1.5 million professionals and over 120 million projects, we have unlocked the ability to know who your neighbors and others with homes like yours have hired and loved. Now, as we begin year two of operations we are excited to share that we are expanding our vision and service offerings and becoming the home network. Even though we are expanding our vision, our commitment remains the same – to help every homeowner love their home. I can’t wait to share more about what’s to come throughout the year."
Becoming the Home Improvement Network
During its first 365 days Porch focused on developing and delivering the promise of the home improvement network. At the same time innovation was taking place that would extend the vision of the company beyond the home improvement category.
Over the course of the next year, Porch will focus on delivering products and services that support that vision through the development of the home network.
The home network will build on the unique and proprietary approach Porch takes towards implementing data driven solutions and the creation of trusted connections between neighbors and homes, homes and projects, projects and professionals.
Today, Porch announced the first wave of services that will support the promise of the home network throughout the next twelve months.
Porch will continue to be best place to find the right home improvement professional. Today, Porch announced the availability of new data to enhance trust across its growing base of professionals.
Verified Licenses: Effective immediately, Porch has made available to homeowners the ability to know which professionals are licensed as verified by the state. With over 200,000 verified licensed professionals now on Porch, homeowners can feel confident knowing who has been licensed, bonded, and insured.
Verified Reviews: To prevent the gaming of reviews, Porch released a new feature called Verified Reviews. Verified Reviews give homeowners the confidence to know that the reviews they are reading from homeowners are legitimate and verified.
Today, Porch unveiled new ways for homeowners to see photos of home projects such as remodels, helping them get inspired to complete future projects.
Inspiration by Project Cost: Beyond beautiful photos, homeowners can now see the real cost of projects to better understand the work their neighbors have done and the professionals who did the work.
Inspiration by Homes Like Yours: For the first time homeowners can not only see their neighbors projects, but now search across the country to find homes like theirs and view projects that have been completed, before and after photos, and the actual costs.
Manage Your Home
To help homeowners manage the lifecycle of their home including buying, improving, and selling, Porch is making it easier than ever for them to take an active role in the story of their home and how that detail is managed.
See Your Home’s History: Effective immediately, every homeowner in the U.S. can claim his or her home to see the home’s improvement history and a detailed comparison versus what their neighbors have done.
Tell Your Home’s Story: Porch now allows homeowners to add projects to their home in order to tell the full story of the work they have done. Home sellers can now get the full credit for the effort and money put into their homes by allowing prospective homebuyers on Porch’s real estate partners such as realtor.com to see the full improvement history.
The Property Portal Watch Conference is on again. From the 1st to 3rd October C-Level managers from around the world will get together in Barcelona to look at the major issues impacting their businesses. We already have over 220 people registered for the conference from 40 different countries and representing over 140 different companies. If you are involved in the property portal industry then you should not miss this event.