Asia's PropertyGuru has stepped up on its efforts to improve the quality and comprehensiveness of its products, unveiling its new Transactor tool. The tool provides an overview of the surrounding neighbourhoods, transaction histories and rental trends of a specific private property unit. This information can then be generated as a valuation report to paint a clearer picture of the unit’s unique selling points, specifically tailored to each individual.
Furthermore, Transactor agents’ listings will also automatically have higher priority on PropertyGuru.com.sg, allowing property hunters to easily differentiate the agents who can provide them with these additional reports to support their decision making, reducing the hassle in their property search.
Buying or selling a property is no walk in the park, and the tool greatly enables property seekers and sellers alike to gain deeper insights with reliable and accurate information at a glance, enhancing the user experience in the property search process.
“Transactor is designed with a simple objective – to create simple, concise and easy to digest reports for the agents to support their business with property seekers and sellers. These exclusive reports contain all the essential information to fit the buyers’, or sellers’, needs,” said Steve Melhuish, Co-Founder and Chief Executive of PropertyGuru.
Since its inception in 2006, PropertyGuru has introduced many new tools and features to enhance the quality of their services provided, specifically with regards to the quality of listing information on the website. Innovative product enhancements recently introduced to increase the accuracy of property listings include a new listing quality system as well as a floor plan database for both consumers and real estate agents.
“With more than 210,000 property listings, it is not only fundamental to build a positive user experience, but also to generate high quality leads for agents. We are constantly investing and working towards providing accurate data to give users the confidence that they are getting reliable information when they view a property on our site. This also builds credibility in the relationship between the agent and their clients,” added Steve.
Transactor, which was soft launched earlier this month, currently boasts usage figures of over 600 property agents. The module is set to be officially launched in October 2014.
The Property Portal Watch Conference is on again. From the 1st to 3rd October C-Level managers from around the world will get together in Barcelona to look at the major issues impacting their businesses. We already have over 220 people registered for the conference from 40 different countries and representing over 140 different companies. If you are involved in the property portal industry then you should not miss this event.