Homes.com added two major MLS partners this past year: California Regional Multiple Listing Service, Inc. (CRMLS) and Houston Association of REALTORS® (HAR). In the last 12 months, the partnership with Homes.com has resulted in an immense increase in traffic, leads, and listing impressions for the MLS partners. Homes.com has generated for CRMLS and HAR a combined 490 million impressions for their members’ listings and 138,000 referral visitors to MLS public-facing websites and broker and agent websites. Additionally, Homes.com generated nearly 275,000 consumer leads, routed directly to the listing brokers and agents at no charge.
The Houston Association of REALTORS®, the second largest local association/board of REALTORS® in the United States, generated more than 273 million impressions and 15 million property detail views of their listings from Homes.com. 140,000 consumer leads were sent to local HAR brokers and agents from Homes.com, with mobile leads up 20 percent over the past year. Referral click-through traffic to agent websites and HAR.com increased an astounding 1100 percent, with more than 7,000 referral visitors delivered in August 2014 alone.
“The main objective of Homes.com is the same as our industry MLS partners – to provide consumers with accurate listing information they can trust,” said Dave Mele, president of Homes.com. “Connecting MLS members with more consumers and helping members maximize their real estate business are benefits Homes.com is proud to provide. We strive to drive more traffic back to our advertisers and look forward to partnering with more MLS’s in the future.”
Additionally, the California Regional Multiple Listing Service, America’s largest MLS organization with more than 70,000 members, generated more than 223 million impressions and 13 million property detail views of their listings from Homes.com. 136,000 consumer leads were sent directly to local CRMLS brokers and agents from Homes.com, with mobile leads increasing 59 percent over the past year. Referral click-through traffic to broker and agent websites increased 37 percent, with more than 8,300 referral visitors delivered in August 2014 alone.
“Sending business back to CRMLS brokers and agents through Homes.com is one of the ways we help put brokers and agents in front of buyers and sellers,” said Art Carter, chief executive officer of CRMLS. “The Homes.com partnership provides free leads and the tools to turn those leads into business providing measurable value and service to our brokers and agents.”