Move and North Alabama Multiple Listing Service (NALMLS) have announced a new agreement to display NALMLS listing information on realtor.com. The agreement renews a longstanding relationship between the two organizations and incorporates a few key enhancements to realtor.com®, developed in the ongoing collaboration with NALMLS and other multiple listing services (MLS) and REALTOR organizations across the country.
Operated by Move, realtor.com® is the leader in providing home buyers and sellers with the most accurate U.S. residential listing information on mobile devices and online. Listings on realtor.com® are pulled directly from more than 800 MLSs, with most updated every 15 minutes. The new agreement renews exposure of the more than 3,000 NALMLS member brokers and agents to the more than 35 million home buyers and sellers visiting realtor.com® each month – the most engaged online real estate community.
The enhancements to realtor.com® address industry concerns about many portal sites around listing broker and agent attribution, availability of performance analytics and access to rich and reliable agent information. The discussions with NALMLS on several of those points were consistent with ongoing development efforts for realtor.com®, which is rolling out several enhancements including improved prominence of listing agent and broker information, MLS copyright information, enriched agent connectivity through redesigned profiles available on realtor.com® and an enhanced mobile experience on the realtor.com® mobile app.
"We've had a long and successful relationship with realtor.com® and with the National Association of REALTORS, and we see the value of the brand," said Kipp Cooper, CEO of NALMLS and the Huntsville Area Association of REALTORS®. "We made a smart decision, beginning with our accuracy concerns on listing portals, to review our data agreements with all the portals, and identify how we wanted our data to move forward. That included ensuring that the other portals provide information as accurately as realtor.com®, as well as a demand for more exposure for our listing brokers and agents.
"The tremendous improvement in the mobile site got us back to the table, and we worked with Move to arrive at an agreement where both organizations could see benefit. Move was appreciative of the dialogue and our desire to strengthen realtor.com® and make it more competitive for all their customers, not just NALMLS."
"The renewal of our agreement with NALMLS is a tremendous collaborative achievement – for realtor.com, for the members of the NALMLS and for the industry as a whole," said Russ Cofano, senior vice president of industry relations for Move. "We are continuously looking for ways to meet the industry's perspective on the appropriate value exchange for the listing, and we believe that through improvements to the experience we are continually making in close working relationships like the one with the NALMLS, the totality of the listing representation on realtor.com is more favorable than any other portal. It's a testament to the trust that the industry places in Move and realtor.com® to work together to safeguard their interests, to position them competitively and to advocate for an equal playing field for all in the online marketplace where agents and brokers meet buyers and sellers."
NALMLS listings went live on realtor.com® on October 17, 2014. National rollout of some of the enhancements described will continue into 2015, with additional details available at that time.
Source: Press Release