Every month thousands of buyers and sellers visit 32Best seeking the best real estate agents in their area. They might be considering selling their home, buying a home, or looking for an experienced agent to consult with. 32Best's goal is to help visitors connect with great agents: either by requesting a phone number or going on to check out their website. 32Best has rolled out some design changes to make this process even easier for visitors to connect with an agent and to improve the look of our profile pages.
Using Bigger, Bolder Buttons Instead of Links
32Best has replaced the small links that once existed to request a phone number of visit an agent site with larger, bolder buttons. They’re positioned on the left side below the image for high visibility and they stand out a lot more than the previous text links did. Here’s a comparison of the new buttons vs the old links:
32Best records and make available all events that take place on agent profiles, so they are able to quantify what effect any updates might have. Since the button replacement rolled out, there has been a 21% increase in the number of website and phone clicks profiles are receiving.
Profiles have had shadows removed to better match the overall site design. Agent images have been separated from other elements to stand out more, and mobile profiles look better than ever with agent images receiving a higher negative margin to layer and appear in the default visible area.
In the last month almost exactly 50% of 32Best's traffic came from mobile devices – smart phones and tablets. This percentage grows a little each month, and from the start they designed 32Best with mobile devices in mind.
32Best has pushed minor design and functionality updates almost every day.
Source: 32Best Blog