The core user-base of Magicbricks is people on the move, who prefer accessing the net from their phones rather than from a desktop. In addition, frequent users such as developers, agents and other industry professionals usually access the Internet directly on their EDGE /3G/ WiFi enabled smartphones and rarely access the web from a computer, except at the beginning and end of their workday.
Having been one of the first to go mobile, providing new and improved features with the latest technology and platforms has been at the forefront of Magicbricks’ mobile strategy. Magicbricks is continually listening to user feedback and has now completely rebuilt its mobile app from the ground-up.
Leveraging cutting-edge design and interface elements, the Magicbricks property app is benchmarked to be the “Easiest-to-Use” by loading easily and being simple yet innovatively packing a host of useful features.
“Having the maximum options available on Magicbricks, comes with its share of users who are both first time users and very demanding having a keen interest in design, functionality and ease of use. We took that as a cue to develop an app that is smart, intuitive and yet so simple that even those trying to use the app for the first time will love it.” says Sudhir Pai, Business Head, Magicbricks.com
Some of the truly outstanding aspects in the form and function of the new Magicbricks Mobile include:
Simple and Clean User Interface: Designed to make the user focus on what is a priority for him and not be distracted, the user interface has done away with all signs of clutter and been redesigned as a simple, user-friendly, clean and crisp interface offering easy navigation and providing all the tools at the tap of a finger.
“At the onset of developing this app, our main challenge was to come up with an interface that would successfully address the many different needs of the user. Our focus was on creating a UI that was highly impressive, stood out and was simple yet effective. One look at the interface and a user would know exactly on how to navigate and go about using the app. We have strived to offer users a striking UI experience that not only looks visually stunning but addresses real user needs in the most effective manner. A hard-worked blend of visual aesthetics and impeccable functional utility are what distinguish our new app, however, don’t take our word for it. Go ahead, download the app and check it out for yourself.” says Sudipto Nandy, the Product Manager from Magicbricks for this build.
Search Made Easy: Having the Biggest Database of Properties in India, and the maximum options to choose from have their benefits, which are realized by the user using the intuitive search and filter-result functions. Users don’t want to be confined to one particular search criterion and therefore, have easy options to refine results using the various filter options such as BHK, budget, furnished and possession date.
Search results have been revamped completely providing the choice to view properties in the form of a list, photo or map. The smart app also uses GPS location details and helps search for available properties in your locality. Users can share their favorite property and projects with family and friends through Email and WhatsApp.
Locality Reviews: This is one of the most sought after features on Magicbricks, and has been completely redesigned for the mobile screen, providing this valuable point of reference where properties are concerned. Now, users can check mobile formatted reviews, locality ratings and compare various localities before making a decision.
Price Trends: Another key feature is the designed-for-mobile rates & trends section that clearly displays the various price trends to decide to buy, sell or rent.
Post a Property: This solution empowers users to post their property details, upload photos and videos, edit details, and even refresh listings. It also tracks responses generated on the property listing and allows them to access them anytime from their mobile through the “MagicBox” feature.
My Activity: Keeps a track of recent searches, favorites and contacts and manages property alerts – automatically, for your ready reference.
Vastu Feature: another much-loved innovation is the Vastu compliance app integration that uses the device camera and compass capabilities to judge directional compliance with the ancient Indian building principles of Vastu . Users select the Vastu feature on their phone, choose the type of location – Entry Door, Living Room, Bedroom, Kitchen, etc, point the camera and tap focus on the screen image, and the resultant Vastu compliance result is displayed.
Source: Press Release