HomeAway, the world’s leading online vacation rental marketplace, has announced that Luxury Rentals from HomeAway now hosts the largest collection of high-end vacation rentals available in one place. The site, which offers travellers the ultimate in luxury accommodations, achieves this milestone one year after its initial launch.
Curated by the international luxury travel experts at Andrew Harper – best known for their luxury travel publication, Andrew Harper's Hideaway Report – Luxury Rentals from HomeAway now boasts more than 4,500 luxury rentals globally, with properties in more than 40 countries and on every continent except Antarctica. It offers access to the best in accommodations – ranging from villas to estates – with standout amenities such as gourmet kitchens, cinemas, wine cellars and helicopter landing pads, as well as access to private yachts and equestrian centers.
The growth of the HomeAway luxury site comes at a time where the demand for luxury travel continues to rise. A new report from MMGY Global reveals twenty percent of affluent travellers – identified as those with an annual household income of $125,000 or more – plan to take more vacations in the year ahead.
Listings on Luxury Rentals from HomeAway are carefully cultivated to give travelers an easy way to discover exceptional properties. Each property undergoes a comprehensive evaluation by Andrew Harper using a proprietary rating system before being approved for the site. This 75-point luxury screening process evaluates attributes such as price, services, location, amenities and more to ensure the resulting inventory are the ultimate accommodations.
Less than one percent of HomeAway’s one million live listings are on its luxury site. For comparison, nearly half of the listings on Luxury Rentals from HomeAway have five or more bedrooms, whereas on HomeAway.com the houses have three bedrooms on average. Daily rates also vary significantly on each site; the luxury site’s daily rates average $1,800 while on HomeAway.com the average rates are $228 per night.
“The quick growth in listings and traveler demand for Luxury Rentals from HomeAway shows the strength of the luxury market and the need for an ultimate resource in truly exceptional vacation accommodations,” says Brian Sharples, CEO of HomeAway. “As the vacation rental industry continues to grow, we are dedicated to creating curated collections to make it even easier for travelers to find exactly what they are looking for anywhere in the world.”
Luxury Rentals from HomeAway also provides an additional marketing channel for owners and property managers with high-end vacation rental properties looking to access HomeAway’s audience of highly targeted, experience-focused travellers.
Source: Press Release