Domain has signalled its intention to build even stronger relationships with the real estate industry, creating new Content & Audiences and Communications positions to drive trade marketing and agent engagement and build consumer audiences.
Melina Cruickshank has been appointed Group Director, Content & Audiences, and John Hine is the new Communications Director. Both positions will report to Domain CEO, Mr Antony Catalano. At the same time, trade marketing will now work more closely with sales, with Trade Marketing Manager Denise Walsh now reporting to Domain Chief Operating Officer Tony Blamey.
Mr Catalano said the appointments reflected Domain’s continuing focus on agents and consumers.
“We continue to change the way we attract and engage audiences and our real estate clients and these two appointments are a major part of that change,” he said.
“Domain is a market leader in the quality and breadth of its content, its integrated solutions, mobile applications and in digital assets.
“The changes we have announced today form a critical next step for the Domain Group in the way we communicate with clients, consumers and investors as we continue to grow the business, and they elevate the importance of trade marketing within the business.”
Mr Catalano said Ms Cruickshank would manage all editorial and third party content creation, consumer marketing and market commentary. She re-joins Domain from the Australian Publishing Media division at Fairfax where she has spent the past six years leading product, marketing and editorial teams.
“Melina and her team launched several successful audience verticals across the lifestyle publishing division that drove new revenue streams. Her current division, Life Media, has some of the fastest growing sites in Australia including Daily Life, Traveller, Essential Baby and Good Food,” he said.
He said Mr Hine would be responsible for managing all internal and external corporate communications for the Domain Group. He was previously Communications Director for Metro Media Publishing, and has a comprehensive understanding of the real estate industry.