PropertyGuru and 28hse.com, Hong Kong’s number one real estate information website, recently announced the signing of a joint partnership. Tapping on the market leading strengths of both companies, the collaboration will enable Asian investors to make better informed decisions for buying and selling of property, broadening opportunities locally and overseas for property seekers.
Both companies will work in synergy while leveraging on their strong brand propositions into some of Asia’s fastest growing markets. Under the partnership agreement, more than 1 million property listings from PropertyGuru’s key markets in Singapore, Malaysia, Indonesia and Thailand will be made accessible to 1.8 million Hong Kong based property seekers via 28hse.com. At the same time, the deal will deliver more overseas choices for PropertyGuru’s network of 10 million South-East Asian users looking to venture into the Chinese property market.
In line with the mission of constantly striving to better the business of client advertisers, this agreement will promote new prospects for lead generation. In addition, through the collaboration on specifically tailored joint sales initiatives between both companies, local-based agents and property developers will further widen their exposure beyond borders to a larger target audience of high-net worth Hong Kong and Chinese buyers.
Commenting on the partnership, Steve Melhuish, Chief Executive Officer of PropertyGuru said: “Hong Kong is one of the most dynamic investment destinations in Asia. It represents a strategic gateway, important for property investors intending to tap into the growing Greater Chinese market.
“Signing the partnership with 28hse.com will not only offer potential investors and property buyers who are interested in Hong Kong’s, and by extension, China’s real estate market, an avenue to explore new prospects but also further raises PropertyGuru’s reach and presence outside South-East Asia. This will accelerate our position as the leading regional online property portal, and provide agents and developers with additional reach and advertising choices into Hong Kong, one of the world's wealthiest countries.”
Ka Chai Leung, Operation Director of 28hse.com, added, “We are very pleased to enter into a partnership with PropertyGuru. 28hse.com is committed towards growing and expanding the choices made available to property seekers, not only in Hong Kong but also within other Asian markets. Our objective is to create the best real estate service for our customers and we believe working with PropertyGuru can further expand our reach across the various rapidly growing South East Asian markets.”