ImmobilienScout24 is expanding its activities in the field of customer relationship management (CRM) systems and has acquired the Cologne based FLOWFACT AG. The deal creates valuable synergies as ImmobilienScout24 customers can easily access the market leading CRM system.
FLOWFACT is one of the leading real estate software companies in Germany. The company was founded in 1985 and employs over 120 employees located in Cologne. Over 4,500 real estate companies use the products and services of the FLOWFACT to transfer their properties to real estate portals such as ImmobilienScout24.
Even after the takeover, FLOWFACT will continue to operate independently in the market. However, both companies intend to work closely together to better align product development. Both companies will benefit from the many years of experience and the specific expertise of the other partner. Customers of both companies will receive a distinct competitive advantage through better products and an even faster service.
"FLOWFACT is the ideal partner for ImmobilienScout24 by offering our customers a streamlined workflow and an even better user experience in digital real estate marketing", says Marc Stilke, CEO at ImmobilienScout24.
Klaus Kappert and Lars Grosenick, Board Members of FLOWFACT, added "Under the umbrella of the leading real estate marketplace in Germany, we will be close to all the innovations in the portal area. We will continue to develop well coordinated solutions for the entire transaction process and thus our customers gain a competitive advantage. "
The purchase price and other contractual agreements were not disclosed.