Zoopla Property Group’s (ZPG) appraisal tool, which allows homeowners to directly contact prospective local agents to arrange a valuation of their home, delivered record levels of appraisal referrals to ZPG members in October.
Last month, almost 5,000 unique home sellers used the ZPG appraisal tool to contact local agents about selling their home, equating to around £18 million of fees potential for ZPG members from these referrals in October alone.
Over the past 12 months, ZPG has referred over 40,000 unique and highly qualified home seller leads to its members for valuations, which equates to over £150 million of potential fees for ZPG members.
Jon Notley, Commercial Director of Zoopla Property Group said, “These figures show our ongoing commitment to helping our members win new business and the exceptional value we provide. The average ZPG member generates a significant return on investment that is multiple times the cost of advertising with us from our appraisal leads alone and with over 50,000 home sellers expected to use our appraisal tool to select their agent over the next 12m, ZPG members have a significant advantage when it comes to winning new business instructions.”
Source: Press Release