RentPath, Inc., parent company of Apartment Guide, Rent.com, Rentals.com, and Lovely, has launched Media Center and Community Reputation PRO in conjunction with the National Multi Housing Councils’ 2014 OpTech Conference and Exposition.
The innovative services further expand RentPath’s rapidly growing suite of integrated marketing tools designed to enable apartment owners and operators to better communicate with residents through popular digital communication mediums and improve their online reputations.
“Marketing apartment communities in today’s digital environment involves more than just listing the amenities and features of communities on a listing website or mobile app,” says Scott Asher, vice president of marketing and operations at RentPath. “The sophisticated marketing efforts of apartment companies today require fully integrated tools and services. RentPath’s extensive suite of digital marketing products and services, including AG Sites™, Media Center and Community Reputation Pro, empower apartment companies of all sizes to more easily execute complex integrated marketing strategies that produce leads and leases for communities throughout the country.”
Media Center offers a collection of digital templates that on-site staffs can customize by leveraging approved digital collateral from their listings on any of RentPath’s listing services – such as community HD photography and HD floor plans – to promote events and other activities via digital or printed communication channels. The collateral can be exported through a variety of formats for printing, texting or emailing to prospects and residents.
“Media Center gives our onsite teams the tools they need to develop digital and print marketing collateral that not only fit, but also enhance our strategic integrated marketing communications plan without having to reach out to our corporate marketing team,” says Lane Kubich, property manager of The Jamison at Brier Creek, a Raleigh, N.C., apartment community that beta tested the service. “At the same time, it helps free up our corporate marketing resources to focus on larger, more strategic marketing initiatives.”
Community Reputation PRO
RentPath’s Community Reputation PRO is a full service solution that helps protect a community’s online image through proactive posting of events on social media platforms, and monitoring and responding to reviews on search engine directory sites and review sites, such as Certified Resident Ratings & Reviews®, Yelp, ApartmentRatings and more. Apartment owners and operators can choose the entire bundle of services or any combination of Community Reputation PRO, Social Media PRO or Certified Ratings & Reviews PRO.
With Community Reputation PRO, a team of RentPath experts partner with the apartment community staff to respond to reviews. Through Social Media PRO, a RentPath team monitors comments and postings on blogs, forums and social media sites and posts planned events or positive resident comments found on social platforms. With Certified Resident Ratings & Reviews PRO, RentPath experts suggest responses, provide edits to responses, post updates to social media sites, and promotes positive reviews.
“Effectively managing and improving online reputations is quickly becoming a critical component of the marketing strategies of apartment companies across the country,” Asher says. “Community Reputation PRO makes the often time-consuming and complex reputation management process simple and streamlined. The service takes advantage of the customer service strengths and personalities of the apartment community and incorporates the public communications expertise of the RentPath team. That results in customized, effective responses to reviews and a stronger reputation for the communities.”
Source: Press Release