Immobiliare, the leading property portal in Italy, has partnered with Gruppo Tecnocasa, the dominant real estate franchise group in Italy. From today onwards a central agreement between the two companies provides any agencies affiliated to the trademark Tecnocasa and Tecnorete with a unique advertising experience on Immobiliare.it.
The objective of the agreement is to leverage the expertise and professionalism of both companies to create favorable services for real estate agents which in turn transform into concrete business opportunities. The collaboration allows members of Gruppo Tecnocasa to further increasing their own visibility, as well as that of their properties, by more closely integration the technology platforms for both businesses.
“The agreement was reached thanks to the same vision of the market and [Immobiliare] having services which comply with our needs”, commented Alessandro Caglieris, Advertising Manager for Gruppo Tecnocasa
The advertising package, open to the Tecnocasa and Tecnorete networks, is an excellent example of “mediamix” where a potential client to find the agencies of the group, whichever channel chosen to go through. In fact you can see a coordinated and coherent image between magazines, merchandising and online.
This means a further step forward for Immobiliare.it. “This partnership is significant. Firstly from today onwards we can offer a more ample and more profound real estate portfolio to our visitors, providing ever more complete solutions for their property search. Secondly, we have been able to structure a new and enriched relationship, with qualified representatives such as the central headquarters of the most important real estate group in Europe," reflected Carlo Giordano, CEO of Immobiliare.it.
Considering the difficulty that the Italian real estate market has endured in the past few years, this partnership is a significant demonstration of the commitment from both companies dedicate to improve the level of service to the final consumer.
Source: Press Release