Property Industry Eye has reported that the Spicerhaart Group will be dropping its advertising on Zoopla but retaining its advertising on Rightmove. The Spicerhaart Group has 190 sales and lettings branches throughout the UK covering six well-known high street brands including haart, Spicer McColl, Felicity J Lord and Chewton Rose. It is also a Board member of OnTheMarket. (See our discussion about the emergence of agent owned sites.)
As an advertiser and "member" of OnTheMarket, Spicerhaart has committed to advertiser on OnTheMarket and only one other site.
Paul Smith, CEO of Spicerhaart, told Property Industry Eye, “OnTheMarket will be run for agents by agents, and we believe that listing all our properties on the new portal will be in the best interests of our clients. We predict that within a year OnTheMarket will be the second biggest portal in the UK and be the biggest in five years."
Spicerhaart is the largest of the high street OnTheMarket agents and its public announcement follows that of single-office Barton Wyatt yesterday – the first agent to go public with its decision.
South-west London agent Samuel Estates, which has three offices, also went public with its decision to drop Zoopla. The firm is a Gold member of Agents’ Mutual.
For more information, you can read the full article on Property Industry Eye.