According to the Lyft site, "Kira brings more than 20 years of marketing and product leadership, building great consumer experiences and accelerating business growth across a wide variety of industries. Most recently as CMO at Trulia, Kira launched the company’s first-ever national marketing campaign and led all consumer product and marketing efforts. Prior to Trulia, she served as VP of Marketing at Lytro, where she headed up marketing, product, sales, and international growth, while building a new category from the ground up. She also spent six years at Intuit in a variety of brand, performance marketing, and leadership positions. In her new role, Kira will lead Lyft’s brand strategy, growth, communications and consumer engagement efforts."