The iProperty Group has announced a marketing partnership with REA Group. The marketing partnership involves having reciprocal links between the home pages of iProperty Group’s sites in Malaysia, Indonesia, Hong Kong, Singapore and the Philippines and REA Group market-leading Australian site, realestate.com.au, and sites in Italy, Luxembourg, France and Germany.
Through this network of sites, prospective tenants, property buyers and investors now have the opportunity to view around 3 million for rent and sale listings with links available immediately.
According to iProperty Group’s Managing Director and Chief Executive Officer, Georg Chmiel, the alliance marks a significant milestone for the iProperty Group as the company is rapidly extending its market presence in the Asia.
“We are excited to team up with such a well-known market leader in order to further engage with property buyers and investors looking for properties all around Asia,” said Mr Chmiel.
“This marketing partnership with REA Group provides another significant distribution avenue for the iProperty Group and at the same time enhances the experience of our property buyers and investors,” he added.
REA Group CEO Tracey Fellows commented: “This is a great opportunity to further develop our relationship with iProperty Group and provide our consumers in Australia, China and Europe with easy access to iProperty’s sites across Asia, one of the fastest-growing real estate markets in the world.”
REA Group’s operations in Australia, China and Europe include realestate.com.au, myfun.com, casa.it, atHome.lu and immoRegion.fr.
REA Group also has a current 17.7% shareholding in iProperty Group, increasing to 19.9% post completion of the sale of its Squarefoot business to iProperty Group, and a 20.0% shareholding in a leading United States digital real estate advertising business, Move Inc.