The UK based estate agent group, Strutt and Parker, have announced the they will cease using Zoopla when OnTheMarket launches in the New Year. They join other estate agents including Knight Frank and Spicerhaart.
Michael Fiddes, head of agency at Strutt & Parker, told Property Industry Eye: “We look forward to supporting the launch of the new OnTheMarket.com property portal in January which will offer prospective home buyers a greater level of choice.
“We will also continue to market all of our properties on Rightmove, which remains the UK’s largest property portal.
“Our clients will always be our number one priority, and after much deliberation and careful analysis of web traffic and number of leads generated to our clients, we have decided that this is the best possible combination of portals for our clients.
“Our properties will continue to be marketed on our own website, with over 270,000 visits per month, as well as through the Christie’s International Real Estate website which receives over 212,000 visits per month.”
The full article can be read here on Property Industry Eye.
As a point of comparison, Zoopla received 9.4 million visits or nearly 35 times the number of visits to thesite in November. That is a lot of traffic to walk away from and still be in the best interests of their clients.