MLSs and brokers who currently send direct feeds to Zillow can begin using the new platform for free when it launches in mid-January. In many cases, the new platform and reporting tools will replace third-party services, ensuring listings will be published to Zillow more quickly and be easier to update. The new platform includes streamlined customer service options from a dedicated Zillow team.
Zillow expects to directly connect with a total of 1.6 million for-sale-by-agent listings. Currently, Zillow receives direct feeds from dozens of MLSs. Over time, Zillow expects all listings published on Zillow to come through the Zillow Data Dashboard.
"As we enter a new year, we are cementing our commitment to be the best industry partner to the MLSs and brokers who send listings to Zillow," said Greg Schwartz, Zillow chief revenue officer. "The Zillow Data Dashboard firmly puts control of listings, and where their listings appear, in the hands of brokers and agents. The direct flow of listings from our partners enables us to provide the most accurate and timely listings to the millions of consumers who come to Zillow each month to find homes and connect with agents."
The Intermountain Multiple Listing Service has been using the Zillow Data Dashboard in beta. Several more MLSs are in the process of implementing including the Greater Tulsa Association of Realtors, the Northern Nevada Regional MLS and My Florida Regional MLS.
"Real estate moves incredibly quickly these days, and our members demand immediate, easy access to manage their listings," said Greg Manship, CEO of Intermountain MLS. "The Zillow Data Dashboard provides that, and keeps our members in complete control of their listings. It was free and easy for us to implement, and is completely in-line with our goal of providing the best, most innovative services to our members."
"We have spent the past year listening to the leaders of MLSs across the country, and I couldn't be more excited to offer this incredibly valuable platform," said Curt Beardsley, Zillow's vice president of MLS partnerships. "Technology advances quickly, and the Zillow Data Dashboard can help MLSs offer their members tools and reporting that will help them use their time more efficiently and market their listings more effectively."
Key benefits of the Zillow Data Dashboard include: