Following the news last week that the News Corp owned ListHub (part of Move) will terminate its agreement to provide Zillow with listings, Zillow has announced that the Cape Cod & Islands Multiple Listing Service has joined the Zillow® Partnership Platform. The Zillow Partnership Platform empowers brokers with a choice to market their inventory directly on Zillow through the MLS. Now, members of the Cape Cod & Islands MLS will have their listing data sent directly to Zillow as often as every 15 minutes, ensuring that current, active listings always are up-to-date and in sync with the MLS data.
"Cape Cod, Nantucket and Martha's Vineyard have always been attractive places to live and work, and recent home value growth in the area reflects that inherent desirability," said Curt Beardsley, Zillow vice president of industry development. "Their housing market moves fast, and we're thrilled to become a partner with the Cape Cod & Islands MLS, and help their more than 2,300 members market their listings efficiently and effectively."
"Our goal is to empower our members to have better control when it comes to marketing their listings and strengthen our commitment to data integrity as an MLS," said Ryan Castle, CEO of the Cape Cod & Islands MLS. "Forming this direct relationship with Zillow achieves those goals and provides our members with benefits they would not otherwise receive ensuring their listings will be seen by the millions of consumers using Zillow for their home search every day."
Through this program, real estate agents from brokerages that choose to participate will be prominently displayed as the listing agent on all of their listings and be able to receive leads directly from Zillow. Brokerages will receive attribution, branding, a link back directly to their website and have daily reporting access. In addition, members of the Zillow Partnership Platform can choose to implement the Zillow Data Dashboard, a new listing management and reporting platform that puts increased control of listings in the hands of MLS members and brokers who send direct feeds to Zillow
Source: Press Release