Magicbricks has launched a new portal with easier navigation, better data quality & improved search. The new portal also delivers on better listing quality with over 200,000 verified listings; as well as high quality analytics and information.
Elegant, Contemporary Design
A brand new design was unveiled on New Years’ Eve, keeping step with the latest design philosophy of utilitarian minimalism. The sleek new design of Magicbricks.com is particularly evident on its Home Page, Search Page, Property Detail Page, Project Detail Page and Agent Directory.
The Home Page has been redesigned to guide the user to perform key actions upfront. Search has also been redone with intelligent selection of search fields; there is also a simple, single search box to search city, locality or project.
The Search Page has been restructured to make results quicker to scan and choose. It now includes new save and report features, contact forms and “refine result” filters. Listings already seen and contacted are greyed out in the results so that the user can focus on other listings.
The Property Detail Page has been redesigned, replacing the old tabbed-view with a new scroll-view. This gives prominence to photos, location, contact and comments. The popular Magicbricks price-trend graphs and comparison with nearby localities have also been improved.
New Project Pages also feature the new scroll-view and an interactive comments section for users to discuss the project. Construction Updates allow users to stay abreast with latest developments. A new “Follow a Project” feature allows users to receive development news and participate in user discussions. Project Rating is now calculated to allow users compare projects - more than 20 parameters are taken into consideration to derive the project rating.
Powerful New Drivers
Magicbricks has seen a significant growth in verified property listings. Over 200,000 verified and high-grade listings, providing rich information and pictures, deliver high listing quality to its users.
The site also sports over 700,000 active property listings, which include 150,000 direct owner listings; and over 60,000 projects. Over 20,000 new listings are added daily thereby delivering the largest choice of listings to its users.
Magicbricks Advice Section help users find unbiased and reliable research and advice that is easy to understand and helps them to decide and choose the best property option matching their requirements. Leading Research reports such as the PropIndex and Housing Sentiment Index; Rates & Trends data; Q&A Forum, Live chats with Experts, and over 800 localities reviewed.
“Easy, fast and informative – that is the user experience we are driven to achieve. We want to ensure that users discover the right content in the shortest possible time. In addition, we wanted to create attractive inventory units, which would not just showcase client banners but also deliver higher performance on them. The new relaunch significantly improves the value proposition to our users and clients.” explains Sudhir Pai, Business Head, Magicbricks.com
Taking Pole Position
Magicbricks has grown to over 10 million monthly visits, and been ranked No 1 on comScore’s traffic scores of total visits, unique visitors and average daily visitors in India over the last 12 months.
A brand-new user interface coupled with fast backend technology provides the perfect match to an awesome product - A great way to start 2015 on a winning note!
Source: Press Release