The apps from Germany's largest real estate portal have been downloaded over 10 million times. ImmobilienScout24 has already developed a total of seven apps for iOS, Android and Windows Phone – and an app for smart TV as well. Whether it's searching, construction financing, moving house, or finding furniture and fittings – the applications offer users a broad range of property-related services. The ImmoScout24 app for finding real estate has received a special award: it is #1 in the “connect” magazine test.
With its consistent “mobile-first strategy”, ImmobilienScout24 has been anticipating a sharp jump in mobile use for many years. The current figures from ImmobilienScout24 show its great significance: in December 2014, 61% of its visits came from mobile end devices. This means that more users than ever before are using the real estate portal when they are on the go.
Volker Wohlfarth, Vice President Customer Relations at ImmobilienScout24, said: “Our users expect a special search experience, regardless of which end device they are using at the time. We meet their expectation, whether they access our portal from their desktop or a mobile device.”
The #1 ImmobilienScout24 app is the ImmoScout24 real estate search app. Since it was launched in 2009, it has been downloaded more than 9 million times. The app is available for iPhone, iPad, Android and Windows Phone devices, and it is one of the most successful mobile applications in Germany. “connect” magazine called the ImmoScout24 app the best app of 2014. All aspects of it impressed the jury and ImmobilienScout24 was the only developer that received the rating “very good”. Above all, the jury highlighted the pleasant search experience the app delivers, plus its comprehensive descriptions and the option to contact the owner.
But searching for a flat is not the only thing users can conveniently do with their smartphones. In its portfolio, ImmobilienScout24 has diverse applications for the theme of living, including special services for moving house, construction financing, building a home and interior decoration. Alongside the ImmoScout24 application, the most frequently used ImmobilienScout24 apps are the construction financing & finance planner app (over 193,000 downloads) and the building-living-decorating app (“Bauen-Wohnen-Leben-App”, over 186,000 downloads) that offers inspiration and new ideas on decorating, renovating and modernising flats.
ImmobilienScout24 added two apps to its portfolio in 2014: the Real Estate Pro app (“Profi Makler-App”), which supports real estate entrepreneurs in marketing, acquiring properties and presenting their companies, as well as the first Smart TV app for the real estate sector. This multimedia app enables customers to search for a flat from their TV and was developed in collaboration with the Fraunhofer Institute. “Smart TV is the perfect supplement to our website and our mobile-first strategy. The focus is on the infotainment aspect. This means the programs transport entertaining, informative content in the form of interactive how-to videos, for example. For professional real estate agents, the smart TV app is a high-attention medium for reaching their target groups”, said Christian Henk, Vice President Consumer at ImmobilienScout24.