DIAKRIT has used the Property Portal Watch Conference in New York to launch D-Showroom™, a revolutionary new digital presentation of New Construction and Developer projects. D-Showroom™ combines high-end 3D content, such as 2D and 3D floor plans, 3D-panoramas, 3D interior visualizations, and full apartment price listing with comprehensive property details, especially optimized for portals’ digital presentation of New Construction and Development projects.
“I am happy to announce the launch of a complete game changer, D-Showroom™. A solution that is optimized for portals and born out of the insight that, portals today are not monetizing the lucrative New Construction and Development segment”, says Dick Karlsson, Executive Vice President Chief Sales & Marketing Officer and co-founder of DIAKRIT. ”At DIAKRIT we approach everything asking ourselves ’How is this going to benefit the end-user?’ and, therefore, always starting with the product and the user experience.”
D-Showroom™ facilitates the pre-sale of any New Construction project with no other help than the digital Rich Media experience that D-Showroom™ provides the end-user. D-Showroom™ is mobile-compatible and combines high-end 3D renderings with an interactive web interface connected to a live sales feed, offering a comprehensive look into any real estate development and the availability of every unit within it.
Quick, scalable, effortless and cost-efficient
These aspects were the key focal points during the product’s extensive development period. D-Showroom™ can be delivered to clients within 5 business days and is a plug & play solution, making it easy to implement on any 3rd party website. D-Showroom™ not only requires minimal administration thanks to its quick and simple ordering process, it is also a highly scalable solution, perfectly suited to all online portals and applicable for a wide range of projects and developers. Moreover, D-Showroom™ is an affordable and cost-efficient solution available to all thanks to its monthly subscription model and different range of pricing packages.
Create new revenue with one clear strategy
DIAKRIT’s sole mission has always been to shift marketing spend from traditional media onto digital platforms by offering its customers innovative digital solutions that enhance the end user experience.
“With our global experience of working within the real estate sector, we see a consistent trend worldwide: that developers are demanding tools that will help them shift their marketing dollars from traditional media into the digital arena”, says Dick Karlsson. “That is precisely what we have accomplished. We have, over the past five years, created a clear digital strategy that helps our clients reduce costs and accelerate sales cycles, thereby driving significant increases in their profitability.”
D-Showroom™ was derived from DIAKRIT’s premium enterprise solution, D-Navigator™, which, since 2006, has been revolutionizing the way New Construction has been bought and sold online. It is a patent pending, highly customized, market-leading solution, which has a proven track record of qualifying leads and generating sales online. Used in projects by the biggest developers in the U.S, Europe, Australia and China, D-Navigator™ is a globally proven solution that drastically cuts sales cycles by up to 50 % for new development projects, long before construction has even begun.
D-Showroom™ was developed specifically with real estate portals in mind, as they are the strongest channels to provide value for both consumers and advertisers. DIAKRIT has already been running successful beta test pilots with a number of leading property portals around the world, all with positive feedback.
“We are very excited to introduce this innovative solution into our product mix in 2015 and we are confident that we will see a tremendous change in the way our customers interact across our portal thanks to D-Showroom™” – Georg Chmiel, CEO of iProperty