Brokerages that send Zillow their listings directly will be able to take advantage of the new features, which are designed to increase brokerage visibility and branding. The new features will have a phased rollout throughout 2015.
"These new features enhance the brokerage branding on for-sale listings as well as in our powerful directory," said Greg Schwartz, Zillow chief revenue officer. "Brokerages will now have the ability to showcase their brands in several new and prominent ways on every single one of their agents' listings, while having complete transparency to the sites where their listings appear."
New features in Zillow Pro for Brokers Plus include: