Founded just 14 months ago, Homely.com.au is a free to list, banner-ad free real estate website that helps people find their next home. With a focus on beautiful design, community engagement and innovative marketing platforms for real estate agents,Homely.com.au helps people make better decisions about where they choose to live.
CEO Jason Spencer commented “We have had a record month in January. For a time that is predicted to be quiet with agents away on holidays, we managed to sign up over 1,200 offices. This was a nice surprise as we didn’t anticipate these numbers and we are well ahead of where we planned to be”
“This is incredibly exciting as we prepare to bring what we believe is the most beautiful way to find a new home, to the wider consumer market in 2015. To go from start-up to nearing 100% market coverage in fourteen months gives us great confidence that Australian real estate agents want to see legitimate competition to the established portals. We strongly believe we are fixing the problems associated with continuously increasing advertising costs, and the frustrations experienced by consumers due to a cluttered search experience.”
Homely is also scaling up its development, sales and marketing teams to support the growth.
Homely’s National Sales Director, Rocky Bartolotto said “A significant amount of our current sign-ups are from word of mouth. Most have noticed their competitors onboard Homely and being free-to-list see no downside. We are a viable alternative for those agents trying to be smarter in where their advertising money goes”.